WEPOWER - Senior Digital Director

Responsibilities:

Demonstrate measurable growth in audience engagement by owning WEPOWER’s
digital strategy and execution across platforms, in partnership with a media
relations firm, as well as web design, graphic design, and video production
vendors
Create a communications strategy year to year and month to month that fosters
cohesion across the organization's power building and wealth-building work
Develop clear, consistent, and creative messaging across platforms that
drives a shift in perception regarding early childhood education, K12 public
education, and community wealth building
Foster a culture of storytelling by building strong, trusting relationships
with teammates, partners, and the communities we serve
Craft, edit, and proofread print and digital content to accurately reflect
the voice and tone of the organization
Build relationships to support teammates and consultants in building concise
and effective content – including social media posts, email blasts, text
messaging campaigns, etc.
Consistently test messaging, platforms, and tactics to optimize for audience
engagement
Develop systems, guidelines, and materials that enable rapid response in
partnership with media relations firm
Partner with the WEPOWER Changemaker team to creatively direct the
publication of reports and policy research, ensuring cultural responsiveness
and accessibility
Work with the team, board, and media relations partner to continuously and
proactively assess the political landscape, forecast communications
challenges and opportunities, and act quickly to capitalize on opportunities
to further advance campaign and community wealth building goals
Coach key ambassadors of WEPOWER and provide concise materials on the brand,
campaigns, and story to support their communications efforts