Digital Marketing Manager

APPLICATION DEADLINE: June 29, 2022

At Cultivate, we are building a community where every aspiring changemaker
has access to the tools they need to build a career they love. We believe
that people are the most important resource we have for creating progressive
change in the world. We care deeply about hiring, training, and retaining
diverse talent in the progressive movement. This means investing in people
throughout their entire careers, and empowering organizations to build strong
cultures that bring out the best in their teams.

  From our recruiting program All Hands, to our training program Compass
Fellowship, to the work we do with organizations to invest deeply in diverse
talent, our team is committed to building long-lasting infrastructure for
building a career in the social impact space.

The ideal candidate will have:
-A track record of developing user personas and lifecycle marketing campaigns
across multiple channels with clear, tangible results
-A history of strong copywriting and content creation that leads to
increasing engagement rates
-Up-to-date knowledge in best practices for digital marketing (i.e., SEO,
email, social media, websites, etc.)
-Experience using metrics like conversion rates, referral rates, user
retention, and net promoter scores to inform decision making
-Clear examples of using data and analytics to optimize or automate processes
in order to scale
-Hands-on experience building email, text, or chatbot campaigns using
automation and personalization
-An understanding of how to set up systems and processes for quality
assurance
-A background designing experiments and using A/B testing
-Excellent project and time management skills
-Dedication and drive to create an impact in the world by working within the
progressive movement

Responsibilities:
-Identify partners, candidates, or community members that have high potential
to benefit from the program and respond to in-bound requests in a timely
manner
-Experiment with new tactics to learn what works and what doesn't work to
increase conversion rates of leads
-Develop regular feedback mechanisms to track + optimize user retention and
referral rates and ensure that users have a positive experience as part of
our community
-Use experiments to validate or invalidate hypotheses about how we may better
serve our existing community
-Manage your own workplan by working backward to plan to hit milestones and
timelines
-Serve as a trusted adviser to all teammates, partners, candidates, or
community members by minimizing their workload and communicating clearly,
causing them to come back to you for advice or guidance
-Informally mentor or coach any project teammates or direct reports
effectively, providing concrete advice or resources to reach project and
professional development goals
-Work in collaboration with team members & manager to identify possible
solutions to address any legal, customer service, or technical issues as they
arise
-Proactively flag possible areas of risk in growth of partnerships or
community to our brand, values, or legal standing, generating possible
solutions to address these issues
-Identify opportunities to make our work more efficient, fun, and impactful

Location: Remote welcome (within the United States)!
Compensation Package + Benefits + Perks:
Pay: $80,000 per year. We believe in equal pay for equal work - no matter
where you live. To counter pay inequality on the team, we have a
nonnegotiable compensation practice. We provide opportunities for advancement
for all full-time employees on an annual basis via our performance evaluation
program
Healthcare: 100% employer-paid health, dental, and vision insurance
Self-care: We offer $150/month stipend for any self-care activity of your
choosing because we believe that you deserve the freedom and flexibility to
treat yourself and bring your best self to work every day
Paid time off: 20 days to use at your disposal + 14 days where the office is
closed each year
Work from home: Outside of working sessions or travel that may require you to
be onsite, we provide the flexibility to work from wherever is most
productive for you
Laptop: Macbook provided (unless you would prefer what you have)
401k: Socially responsible (ESG) investment options for retirement
Paid Family Leave: 12 weeks
Professional Development: You will have access to unlimited trainings hosted
by Cultivate to garner new skillsets + $1000 annual stipend to spend on
education

Process:
The application deadline closed on June 29, 2022. The interview process for
this role will include a 5-step process which we expect to take ~1 month
after the application deadline.

We are an equal opportunity employer, with inclusivity and belonging at the
very core of what we do. Women, people of color, LGBTI people, people of any
religion or nationality and people with disabilities are strongly encouraged
to apply. We believe deeply in empowering staff to learn and grow in their
careers, and will continue to invest in opportunities for advancement.

Cultivate is committed to the inclusion of all individuals, so if there is
any reasonable accommodation we can provide for you interviewing any other
element of this hiring process, please let us know.