Social Media Specialist, Thrillist

Thrillist, a digital publication focused on travel, culture, and local experiences, is looking for a Social Media Specialist to manage day-to-day social media posting and help execute the overall social strategy. This role is focused on distributing and advancing Thrillist’s storytelling across all social platforms, including but not limited to Facebook, X, Instagram, Pinterest, and Reddit. The person in this role will develop the Thrillist voice off-site in a way that accurately reflects the brand and increases awareness and relevance for Thrillist in the travel space. The Social Media Specialist will bring Thrillist to life off the site and will have a strong hand in ensuring those who encounter Thrillist off-platform hit “follow.”

Along with a passion for engaging audiences and a keen attention to detail, the candidate must have in-depth social media experience, very strong writing and editing skills, an eye for powerful visuals, and an understanding of how to interpret data to inform social strategy. They should maintain a high bar for quality across all off-site platforms, translating Thrillist’s journalism to feel native to the platforms on which they are published without sacrificing editorial voice and integrity, and they should bring a creativity and excitement to the opportunity to advance Thrillist’s social presence.

The Social Media Specialist will lead by example in demonstrating Vox Media values.

WHO WE ARE

Thrillist celebrates life at the intersection of culture and experience, inspiring people to pursue spontaneity through food, drink, and travel.

Thrillist is part of Vox Media, the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about what’s now, what’s next, and what’s possible.

As a community of journalists and storytellers, business professionals, creators and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships.

WHAT YOU’LL DO

• Take a hands-on role in overseeing social media programming, including day-to-day writing and editing of social content, posting, community management, and optimization of content on multiple social platforms, including but not limited to Facebook, Instagram, TikTok, X, and Threads
• Work with the editorial team to creatively translate written and video content into compelling social posts that cultivates the brand voice off-platform
• Create original engagement-driven concepts for social, including video editing and occasionally shooting footage for Instagram Reels, as well as still imagery using tools like Photoshop
• Find smart, effective ways to insert Thrillist’s content and voice into online conversations to drive audience engagement, brand awareness, and relevancy
• Work cross-functionally with the editorial, video, and creative teams to roll out major editorial work (tentpoles, features, and more) across distribution platforms
• Engage the community by creating interactive posts as well as responding to comments and messages on social platforms
• Work with staff writers and editors to be the eyes and ears of Thrillist on the internet and provide insights into trending news and events relevant to their work
• Work across platforms to identify and engage with creators, with particular attention to trends, and sourcing user-generated content that can increase engagement on Thrillist’s platforms
• Collaborate with video team on cutdowns, coordinate distribution of produced video, and share feedback on the performance of social video
• Work with the Associate Director of Social Platforms to review analytics for audience engagement and behavior, and adjust posting strategy accordingly
• Stay up to date with the latest social media best practices, emerging platforms, and competitor activity to keep Thrillist ahead of the curve

WHO YOU ARE

• Minimum 2 years of social media experience, preferably at an editorial publisher
  Familiarity with social publishing and listening tools like Later, Parsely, Sprout, Google Analytics, and/or CrowdTangle
• Good experience in monitoring social media metrics, tracking and analyzing performance, and providing regular reports to assess the effectiveness of content
• Strong editorial judgment and confidence in writing voicey, clever, engaging copy
• Experience using photo editing and design tools like Photoshop or Canva is a plus
• A collaborative and positive team player with an enthusiastic work ethic
• Excellent communication skills and ability to pitch creative ideas
• Exceptional organizational skills, focus, and attention to detail
• Nimble and keenness to adapt to an ever-changing media landscape
• Video editing skills preferred
• If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We would love to have a chat and see if you could be a great addition to our team. We’ve hired chefs who became editors, DJs who became UX designers, and sommeliers who became writers.

WHERE YOU’LL WORK

This job is remote.

WHY VOX MEDIA?

WHAT WE OFFER

This is a permanent, full-time position. This job is benefits-eligible. We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life. You can find more information about our benefits here.

This is a bargaining unit position covered by the terms of a collective bargaining agreement with the Writers Guild of America, East.

OUR DEI+ COMMITMENT

Vox Media is committed to building an inclusive environment where everyone can show up as their authentic selves and create their best work. We recognize that great stories, platforms, products and services come from people with all manner of backgrounds and experiences. We recognize that our commitments require ongoing work and sustained attention, as well as adaptation to new insights and best practices. We keep our diversity data public for the sake of accountability, transparency and communication. Learn more about our values here, and our approach to corporate citizenship here.

Vox Media is an Equal Opportunity Employer and qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our People & Culture team (recruitment@voxmedia.com).

WHAT COMES NEXT

Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @voxmedia.com email addresses, never via text message. Read more about how our recruiting team operates, and how to protect yourself from recruitment fraud, here.

PAY TRANSPARENCY

The salary range listed below represents the minimum and maximum base pay for this position at the time of this posting. Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate's skills and experience.

Pay Range
$74,000—$80,000 USD