Digital Experience Manager
DIgital Experience Manager
This remote position is open to candidates in the US Eastern or Central Time
Zone (GMT-6, GMT-5)
About Us:
The GenderCool Project is a youth-led, youth-inspired movement with a simple
mission: to help replace misinformed opinions with positive, powerful
experiences actually meeting transgender and non-binary youth who are
thriving. GenderCool’s digital footprint is a critical driver in the
meteoric success our organization has experienced since launching in 2018.
Check out this 2-minute video to see what is so unique about us!
https://u8067430.ct.sendgrid.net/ls/click?upn=HQTPIAmeVmIAPtIk0SemOxByS… [2]
About the Role:
GenderCool’s Digital Experience Manager is responsible for guiding digital
strategy. Reporting to the Director of Operations & Programs and
collaborating with the Executive Director and development team, the Digital
Experience Manager funnels GenderCool’s campaigns and goals through social
media best practices to build and execute strategies across all digital
platforms. The Digital Experience Manager should have a desire to be part of
a rapidly-growing social movement, fueled by the young people ages 12 to 17
whom we call the GenderCool Champions.
Key Responsibilities:
Develop an on-brand content calendar for GenderCool, encompassing Facebook,
Twitter, TikTok, Instagram, Linkedin, and our monthly newsletter
Manage all owned organic social media (i.e., publish content, monitor
comments, active community listening, engage with partners and allies, share
and amplify content, identify potential partners and donors)
Create and edit videos, images, and write copy for social media
Work with multiple GenderCool Champions 2-3 times per quarter to create
content
Produce scrappy, short-format videos for social media
Work with paid social media contractors to maximize campaign reach
Support allies and corporate partners with social media messaging as needed
Establish shot lists, and be prepared to manage/direct professional
photo/video staff at GenderCool events
Attend events or be accessible for travel 1-3 times per quarter (depending on
COVID)
Important Qualities:
Attention to detail
Strong writing skills for social and short video scripts
High emotional intelligence
Strong organizational skills and ability to consistently meet deadlines
Must be able to connect respectfully and work with young transgender and
non-binary youth ages 12 to 17, and their parents
Collaborative, communicative, and kind spirited
Scrappy and creative
Be deeply dedicated to GenderCool’s mission and campaign goals
Skills & Requirements:
Minimum 3 years experience strategically managing social media brands
Minimum 2 years experience managing digital projects, especially projects
that include multiple stakeholders
Understanding of LGTBQ+ community, specifically the transgender community
Experience working with youth
Video editing skills
Copywriting skills, especially for social media content
Adaptable - able to work/operate on the fly
Photography and videography skills/equipment
Graphic design
Analytics skills
Email newsletter management experience
Ability to work with fundraising and development staff
Experience working remotely
Must be located in Eastern or Central Time Zone (GMT-6, GMT-5)
Role Parameters:
Remote full-time employee
Estimated Time Requirement: 40 hours per week
$50,000 annually
Ideal start date: February 1, 2022
Must be located in Eastern or Central Time Zone (GMT-6, GMT-5)
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
GenderCool maintains a strong policy of equal opportunity in employment. It
is our objective to recruit, hire, and retain the most qualified individuals
without regard to race, color, religion, sex, sexual orientation, or gender
identity, national origin, age, disability, veteran status, or any other
characteristic or status protected by applicable federal, state, or local
law.
Our equal employment philosophy applies to all aspects of employment,
including recruitment, compensation, benefits, training, promotions,
transfers, job benefits, and terminations.