SEO Director, POPSUGAR

We’re looking for a strategic and experienced SEO Director to join the
POPSUGAR team within Vox Media. As the leader of this critical initiative,
you will oversee all SEO strategy, best practices, and projects focused on
search traffic growth (content and product) for POPSUGAR. In this role,
you’ll partner closely with brand leadership and will collaborate across
Vox SEO, commerce, and product teams. If you have a knack for marrying
content instincts with SEO best practices, thrive on streamlining processes,
and have experience guiding SEO strategy for a large, fast-moving content
team, we want to talk to you. 

WHO WE ARE

POPSUGAR is the go-to destination for diverse and undeniably cool women who
crave wit and honesty in their everyday lives — from a fresh take on
wellness, to the state of abortion rights, to deep dives on entertainment.

POPSUGAR is part of Vox Media, the leading modern media company. We guide our
audience from discovery to obsession. We inspire essential conversations
about what’s now, what’s next, and what’s possible.

As a community of journalists and storytellers, business professionals,
creators and technologists, we believe it is a moral and business imperative
to amplify voices: to cultivate diversity, equity, and inclusion throughout
our organization and media. This applies to our candidates, our teams, our
storytelling, our creative work, and our platforms, products, and partnerships.

WHAT YOU’LL DO
Guide long and short term SEO strategy across POPSUGAR, identifying new best
practices to put into place, experiments to try, and areas for opportunity
Create and implement a system for maintaining content archive and assigning
content updates to editors on a rolling basis
Leverage SEO insights to make 
Use tools like Keywords Everywhere, SEMRush, Ahrefs, Google Search Console,
and Google Analytics to execute competitive analysis, deep dives, keyword
research, and general data analysis
Work closely with POPSUGAR editors to ensure all content is meeting SEO best
practices via SEO editing as pertains to URLs, meta descriptions, SEO Titles,
keyword research
Create regular trainings on best practices for editorial staff targeting
areas for improvement
Keep abreast of the latest SEO developments, algorithm changes, and products
Partner closely with Vox SEO team and PS and Vox commerce teams on
implementing strategy shifts, technical fixes, and experiments
Create and maintain robust documentation around POPSUGAR’s SEO strategy and
best practices 
Hitting monthly publication and traffic goals as pertains to SEO and
improving SERP rankings, with the goal of 70% of all POPSUGAR traffic coming
from search
Improving search traffic and rankings on evergreen content and content that
falls under seasonal tentpoles, tracked by sessions coming from search to new
and existing content as well as measuring changes in search ranking for
updated content
Representing SEO Team as part of Site Leads within POPSUGAR, and in external
meetings with Group 9
Reporting on POPSUGAR search traffic on a regular basis 
Creating regular SEO trainings for POPSUGAR editors and staff

WHO YOU ARE
Minimum of 7 years of experience in product management/online publishing, or
related field 
Minimum of 5 years of experience in search engine optimization for content
organizations
Excellent writing, editing and organizational skills
Proven ability to increase search traffic and SERP rankings
Experience with SEO tools, specifically Ahrefs, SEMRush, Google Search
Console, and Google Analytics (or equivalent)
Ability to translate site data into actionable content direction 
Familiarity with web traffic trends and environment 
Ability to thrive in a fast-paced, collaborative team environment
Experience working and managing a team
Ability to stay ahead of trends and adapt to a constantly changing digital landscape 
Advanced Analytics and HTML skills
Ability to present on SEO tactics with gravitas and clarity to PS team and
central stakeholders 

If you think you have what it takes, but don't meet every single point in our
job posting, please apply with a cover letter to let us know how you believe
you can bring your unique skills to the Vox Media team or get in touch! We
would love to have a chat and see if you could be a great addition to our
team. We’ve hired chefs who became editors, DJs who became UX designers,
and sommeliers who became writers.

WHERE YOU’LL WORK

This job is flex. We’re dedicated to the health and wellbeing of all of our
employees, and when we reopen, will require everyone who works from one of
our offices to be fully-vaccinated against COVID-19. Employees with approved
religious or medical exemptions may be subject to additional safety
requirements, such as submitting to regular COVID-19 testing and/or wearing a
face covering in our offices.

WHY VOX MEDIA?
WHAT WE OFFER

This is a permanent, full-time position. This job is benefits-eligible. We
pride ourselves in providing comprehensive benefits to support all of our
employees wherever they are in life. You can find more information about our
benefits on our website.

OUR DEI+ COMMITMENT

Vox Media is committed to building an inclusive environment where everyone
can show up as their authentic selves and create their best work. We
recognize that great stories, platforms, products and services come from
people with all manner of backgrounds and experiences. We recognize that our
commitments require ongoing work and sustained attention, as well as
adaptation to new insights and best practices. We keep our diversity data
public for the sake of accountability, transparency and communication. Learn
more about our values here, and our approach to corporate citizenship here. 

Vox Media is an Equal Opportunity Employer and qualified applicants will
receive consideration without regard to race, color, gender, sexual
orientation, gender identity or expression, religion, disability, national
origin, protected veteran status, age, or any other status protected by
applicable national, federal, state, or local law. Vox Media will also
consider all qualified applicants with criminal histories in accordance with
applicable Fair Chance laws. We are also committed to providing reasonable
accommodations as part of the application process to candidates with
disabilities. If you require a reasonable accommodation as part of the
application process, please contact our People & Culture team
(recruitment@voxmedia.com).

WHAT COMES NEXT

Our recruiting team will go through applications in a timely manner. Please
note that our recruiting team will only contact you from @voxmedia.com email
addresses, never via text message. Read more about how our recruiting team
operates, and how to protect yourself from recruitment fraud, on our website.