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The Director of Communications<br />\r\n oversees a team of consultants and vendors, and develops the department’s<br />\r\n goals, activities, and annual budget.<br />\r\n <br />\r\n The Director of Communications works collaboratively with senior leadership<br />\r\n to ensure an integrated, leveraged, digital-first marketing approach with key<br />\r\n positioning and alignment of messaging and themes for internal and external<br />\r\n audiences. The Director of Communications oversees the creation of MPJI’s<br />\r\n collateral, website, digital marketing, storytelling assets, video<br />\r\n production, and outreach activities, and provides strategic direction for<br />\r\n partnerships, media and public relations, influencer strategies, and thought<br />\r\n leadership to expand and amplify MPJI’s impact and influence in the social<br />\r\n change field – more specifically, black trans people. The Director of<br />\r\n Communications works particularly closely with the Executive Director to<br />\r\n build a holistic partner funnel, with a focus on using marketing strategies<br />\r\n to bring new partnership leads into the funnel. The Director of<br />\r\n Communications also works with the Executive Director to direct and support<br />\r\n their communications, visibility, and outreach efforts. The Director of<br />\r\n Communications oversees execution of internal communications strategies and<br />\r\n programs to help build culture, inspire, and motivate staff and facilitate<br />\r\n healthy organizational change management. This individual is also responsible<br />\r\n for leading crisis communications planning and preparedness planning to<br />\r\n protect MPJI’s brand and reputation and that of our partners as necessary.<br />\r\n <br />\r\n Communications Strategy<br />\r\n • Develop & maintain MPJI’s overall communications strategy, including<br />\r\n setting key goals, identifying & refining key target audiences, and setting<br />\r\n objectives for each of the communications, marketing, and PR functions to<br />\r\n work towards.<br />\r\n • Develop & maintain MPJI’s integrated communications, marketing, and PR<br />\r\n plan, a coherent and consistent set of Executive Director ordinated<br />\r\n activities across each of the communications, marketing, and PR functions<br />\r\n aimed at delivering on the overall communications strategy.<br />\r\n • Work closely with the Executive Director to ensure that this strategy and<br />\r\n plan are aligned with MPJI’s overall strategy, vision, mission, and<br />\r\n approach.<br />\r\n • Work closely with the Executive Director to support the goals and<br />\r\n objectives set forth by the Board of Directors.<br />\r\n <br />\r\n Communications<br />\r\n • Maintain the MPJI brand, including its visual identity, verbal identity,<br />\r\n narrative, & positioning on key issues, and key themes to focus on.<br />\r\n • Develop strategies and tactics to build MPJI’s profile with MPJI’s<br />\r\n key target audiences and priority partners.<br />\r\n • Develop & maintain MPJI’s content strategy for owned communication<br />\r\n channels, including our website, newsletter, social media, and other channels<br />\r\n as needed.<br />\r\n • Identify and assess opportunities for new owned communications channels<br />\r\n (e.g., new social media channels, new newsletters, etc.) and work with key<br />\r\n team members to implement new channels as needed.<br />\r\n • Develop & maintain MPJI’s thought leadership strategy & plan, including<br />\r\n working with MPJI’s senior leadership team to identify thought leadership<br />\r\n opportunities in their areas of expertise, setting an overall thought<br />\r\n leadership publication schedule, and managing the development of thought<br />\r\n leadership content. (e.g., co-developing talking points, testimony, op-eds,<br />\r\n and infographics for MPJI policy communications and outreach)<br />\r\n • Manage the production of MPJI’s creative content and assets, including<br />\r\n marketing & communications assets, website, videos, and other assets as<br />\r\n needed.<br />\r\n • Manage the production of speeches & presentations to support members of<br />\r\n the MPJI leadership team in their public appearances.<br />\r\n <br />\r\n Marketing<br />\r\n • Develop & maintain strategies to increase awareness about MPJI with key<br />\r\n target audiences and particularly with our priority partner segments,<br />\r\n including policy and thought leadership opportunities, sponsorships, and<br />\r\n other tactics.<br />\r\n • Work closely with the Executive Director to develop & implement<br />\r\n strategies to bring new partnership opportunities into our funnel from<br />\r\n potential new partners within our partner segments.<br />\r\n • Work closely with the Executive Director and external communications team<br />\r\n to develop & implement strategies to increase engagement with existing<br />\r\n partners, including developing marketing strategy to meet partnership goals<br />\r\n and measuring/reporting to quantify impact.<br />\r\n Public Relations<br />\r\n • Develop & maintain MPJI’s strategic approach to public relations,<br />\r\n including audiences we want to engage, priority target outlets and reporters<br />\r\n to reach those audiences, and the stories we want to tell.<br />\r\n • Work closely with MPJI external consultants to oversee development of PR<br />\r\n assets including, press releases, media lists, talking points, and other<br />\r\n assets as needed.<br />\r\n • Develop & maintain MPJI’s crisis communications strategy to protect the<br />\r\n organization’s reputation against threats and oversee crisis communications<br />\r\n as needed.<br />\r\n • Work with MPJI’s designated spokespeople to provide media training<br />\r\n support as needed.<br />\r\n • Speak directly with the media on behalf of MPJI, as needed.<br />\r\n • Provide crisis communications support to MPJI partners as needed.<br />\r\n <br />\r\n Management<br />\r\n • Oversee the work of the MPJI external communications consultants,<br />\r\n ensuring the highest level of service and best possible price, managing<br />\r\n vendors to performance targets, and selecting and onboarding new vendors as<br />\r\n needed.<br />\r\n • Working closely with the Executive Director, manage MPJI’s marketing,<br />\r\n communications & PR budget, ensuring the organization’s resources are spent<br />\r\n judiciously.<br />\r\n <br />\r\n Requirements<br />\r\n Knowledge, Skills and Abilities<br />\r\n • A strong understanding and alignment with MPJI’s vision, mission, and<br />\r\n approach.<br />\r\n • Ability to work effectively with people from different cultures,<br />\r\n backgrounds, and perspectives.<br />\r\n • Strong strategic communications & marketing acumen.<br />\r\n • Strong interpersonal skills and an ability to build trust and rapport<br />\r\n with internal stakeholders, including executive management, the Board of<br />\r\n Directors, and staff.<br />\r\n • Excellent, proactive team player.<br />\r\n • Strong leader and manager of people and processes.<br />\r\n • Exceptional and persuasive written, oral, interpersonal, and presentation<br />\r\n skills.<br />\r\n • Demonstrated ability to prioritize amongst multiple commitments, and to<br />\r\n drive multiple high profile and complex projects simultaneously in a<br />\r\n challenging and fluid environment.<br />\r\n • Fluency in using and incorporating new and emerging technologies to<br />\r\n facilitate internal communications.<br />\r\n • Innovative thinker, with a track record for translating strategic<br />\r\n thinking into flawless execution.<br />\r\n • A motivated, high-energy self-starter with a strong work ethic.<br />\r\n • Process-oriented, with a high attention to detail.<br />\r\n • Production and event management experience is a plus.<br />\r\n <br />\r\n Education and Experience<br />\r\n • Bachelor’s degree in marketing, journalism, communications, or related<br />\r\n field required (master’s degree is preferred).<br />\r\n • 15+ years of relevant and applicable work experience required, including<br />\r\n experience developing, executing, and evaluating results-oriented<br />\r\n communications and marketing strategies and tactics.<br />\r\n • Demonstrated passion for community organizing and nature. Experience<br />\r\n working with social causes in a nonprofit, government, or related field is a<br />\r\n plus, but not required.<br />\r\n • Experience leading broadly skilled, high-performing communications and<br />\r\n marketing teams is required.<br />\r\n • Experience selecting and managing independent marketing and<br />\r\n communications contractors, consultants, and vendors is required.<br />\r\n • Deep experience with Google and Salesforce suite of products is required.<br />\r\n <br />\r\n Compensation: $75,000 to $90,000, depending on candidate experience. MPJI<br />\r\n offers a competitive benefits package including 401k, medical, dental, life<br />\r\n insurance, and paid time off.</p>\r\n """ "summary" => "" "format" => "full_html" ] ] "field_agree_to_allow" => [] "field_agree_to_receive" => [] "field_application_deadline" => [] "field_application_instructions" => array:1 [ 0 => array:2 [ "value" => "<p>Interested applicants should send cover letter, resume and salary requirements to hr@marshap.org</p>\r\n" "format" => "full_html" ] ] "field_application_start_date" => [] "field_business_name" => array:1 [ 0 => array:1 [ "value" => "The Marsha P Johnson Institute" ] ] "field_company_logo" => [] "field_confirm_rules" => [] "field_confirm_terms" => [] "field_contact_email" => [] "field_contact_email_transwork" => [] "field_contact_name" => [] "field_contact_name_transwork" => [] "field_contact_phone" => [] "field_contact_phone_transwork" => [] "field_contact_title" => [] "field_date_close" => array:1 [ 0 => array:1 [ "value" => "2022-01-31" ] ] "field_date_posted" => array:1 [ 0 => array:1 [ "value" => "2021-12-02" ] ] "field_education" => [] "field_employer" => [] "field_experience_level" => [] "field_industry" => array:1 [ 0 => array:3 [ "target_id" => "25" "entity" => array:19 [ "tid" => array:1 [ 0 => array:1 [ "value" => "25" ] ] "uuid" => array:1 [ 0 => array:1 [ "value" => "bef57089-4583-4e51-92be-80746c7e0c30" ] ] "revision_id" => array:1 [ 0 => array:1 [ "value" => "25" ] ] "langcode" => array:1 [ 0 => array:1 [ "value" => "en" ] ] "vid" => array:1 [ 0 => array:3 [ "target_id" => "industry" "entity" => array:9 [ "uuid" => "f0df3ba2-417b-48af-9a18-072913dafd78" "langcode" => "en" "status" => true "dependencies" => [] "name" => "Industry" "vid" => "industry" "description" => null "weight" => 0 "new_revision" => false ] "bundle" => "taxonomy_vocabulary" ] ] "revision_created" => array:1 [ 0 => array:1 [ "value" => "1567107689" ] ] "revision_user" => [] "revision_log_message" => [] "status" => array:1 [ 0 => array:1 [ "value" => "1" ] ] "name" => array:1 [ 0 => array:1 [ "value" => "Nonprofit" ] ] "description" => array:1 [ 0 => array:2 [ "value" => null "format" => null ] ] "weight" => array:1 [ 0 => array:1 [ "value" => "0" ] ] "parent" => array:1 [ 0 => array:1 [ "target_id" => "0" ] ] "changed" => array:1 [ 0 => array:1 [ "value" => "1567107689" ] ] "default_langcode" => array:1 [ 0 => array:1 [ "value" => "1" ] ] "revision_default" => array:1 [ 0 => array:1 [ "value" => "1" ] ] "revision_translation_affected" => array:1 [ 0 => array:1 [ "value" => "1" ] ] "metatag" => array:6 [ 0 => array:2 [ "tag" => "meta" "attributes" => array:2 [ "name" => "title" "content" => "Nonprofit | TransWork" ] ] 1 => array:2 [ "tag" => "link" "attributes" => array:2 [ "rel" => "canonical" "href" => "https://transwork.org/taxonomy/term/25" ] ] 2 => array:2 [ "tag" => "meta" "attributes" => array:2 [ "property" => "og:image" "content" => "https://transwork.org/sites/default/files/styles/banner/public/2018-08/placeholder.jpg" ] ] 3 => array:2 [ "tag" => "meta" "attributes" => array:2 [ "property" => "og:image:url" "content" => "https://transwork.org/sites/default/files/styles/banner/public/2018-08/placeholder.jpg" ] ] 4 => array:2 [ "tag" => "meta" "attributes" => array:2 [ "property" => "og:image:secure_url" "content" => "https://transwork.org/sites/default/files/styles/banner/public/2018-08/placeholder.jpg" ] ] 5 => array:2 [ "tag" => "meta" "attributes" => array:2 [ "name" => "twitter:image" "content" => "https://transwork.org/sites/default/files/styles/banner/public/2018-08/placeholder.jpg" ] ] ] "path" => array:1 [ 0 => array:1 [ "langcode" => "en" ] ] ] "bundle" => "industry" ] ] "field_job_status" => [] "field_job_summary" => [] "field_job_type" => array:1 [ 0 => array:1 [ "value" => "1" ] ] "field_link_to_apply" => [] "field_location" => array:1 [ 0 => array:1 [ "value" => "Remote" ] ] "field_organization_website" => [] "field_salary" => [] "field_salary_annual_minimum" => [] "field_salary_hourly_minimum" => [] "field_salary_range_maximum" => [] "field_salary_range_minimum" => [] "field_salary_type" => [] "field_skills" => [] "field_work_location" => [] ]
